Discover the secret to stunning, naturally radiant hair with Ethical Straightening .
Ethical Straightening is not a straightening treatment, nor a progressive one. It's a celebration of your hair's natural beauty, offering a cosmetic treatment that nourishes, strengthens, and enhances shine without altering the hair's original structure. Say goodbye to formaldehyde and hello to vibrant hair health.
The benefits you'll love:
Deep Nourishment: Enriched with a powerful blend of oils and butters, your hair will receive the intense hydration it deserves, leaving it soft and silky.
Strength and Resistance: Essential proteins and vitamins work to strengthen each strand, reducing breakage and promoting healthy growth.
Dazzling Shine and Frizz Control: Thanks to high-quality silicones and conditioners, your hair will display a mirror-like shine and visibly reduced frizz, for a flawless finish.
For a silky touch and a radiant look, apply after washing and conditioning, remove excess water, and distribute the mask evenly. Finish with the heat of a hairdryer to activate the magic. Experience the difference of a treatment that nourishes but doesn't transform, and reveal the authentic beauty of your hair.
